Margot Ellison

Profile

Senior Art Director with 11 years driving brand identity and integrated campaign design across CPG, fintech, and retail verticals. Specializes in translating brand strategy into cohesive visual systems for print, digital, and out-of-home channels. Led creative teams of up to 9 and delivered campaigns that increased client conversion rates by an average of 34%.

Work Experience

Senior Art DirectorMar 2019 - Present

Fieldstone Creative Group, Chicago, IL

Concepted and art-directed a 360° rebrand for a $220M regional grocery chain, resulting in a 28% lift in brand recall within six months of launch.
Managed a cross-functional team of 9 designers, copywriters, and motion artists across four simultaneous campaign workstreams, reducing missed deadlines by 41%.
Established a modular design system adopted across 14 client accounts, cutting production time for recurring deliverables by 22%.

Art DirectorJun 2015 - Feb 2019

Vantage & Morse Advertising, New York, NY

Art-directed digital and OOH campaigns for a fintech client portfolio generating over $4.8M in annual billings, earning a 2018 Addy Award for integrated campaign design.
Directed a social-first product launch campaign for a consumer app that drove 310,000 installs in the first 30 days, exceeding the client's 90-day target by 3 weeks.
Mentored 4 junior designers through structured creative reviews, two of whom were promoted to mid-level roles within 18 months.

Graphic DesignerAug 2013 - May 2015

Lumen Studio, Brooklyn, NY

Designed packaging and point-of-sale materials for 6 CPG brands distributed across 1,200+ retail locations nationwide.
Produced a brand identity system for a health-and-wellness startup that secured $1.2M in seed funding, with investors citing visual credibility as a key differentiator.
Reduced client revision cycles by 30% by introducing a structured creative brief template adopted studio-wide.

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