Marcus T. Ellison

Chief Executive Officer

Contact

marcus.ellison@ellinova.com

+1 555 0147

Austin, TX

linkedin.com/in/marcustellison

Skills

P&L Ownership & EBITDA Management

SaaS Metrics (ARR, NRR, CAC, LTV)

M&A Due Diligence & Integration

Board & Investor Relations

Enterprise GTM Strategy

OKR & Operating Cadence Design

Capital Raises (Series B–D, Debt Facilities)

International Market Entry (EMEA, APAC)

Salesforce · Tableau · Carta

Links

LinkedIn

Portfolio

Profile

Transformational CEO with 18 years scaling B2B SaaS and industrial-tech companies from Series B through IPO. Deep expertise in enterprise sales motion, M&A integration, and international market entry across North America and EMEA. Led two exits exceeding $400M combined and grew aggregate ARR from $12M to $310M across portfolio tenures.

Work Experience

Chief Executive OfficerMar 2019 - Present
Velorant Systems Inc., Austin, TX
  • Repositioned product from mid-market to enterprise, expanding average contract value 3.4× to $218K ARR and driving net revenue retention to 127% within 24 months.
  • Built and restructured executive team of 11 C-suite leaders, reducing voluntary attrition from 34% to 9% and cutting average time-to-hire for VP roles by 41 days.
  • Secured $95M Series D led by Andreessen Horowitz, then executed acquisition of DataBridge Analytics for $38M, adding $22M ARR and accelerating EMEA expansion by an estimated two years.
President & Chief Operating OfficerJun 2014 - Feb 2019
Norrfield Industrial Software, Denver, CO
  • Partnered with founder-CEO to scale revenue from $28M to $114M over five years, enabling a $210M strategic acquisition by Siemens AG in Q1 2019.
  • Launched a professional-services line generating $17M in year-two revenue with 62% gross margin, diversifying revenue mix and reducing churn risk on core SaaS contracts.
  • Implemented OKR operating cadence across 320-person organization, lifting on-time product delivery from 51% to 88% and reducing customer escalations by 44%.
Vice President, Strategy & Corporate DevelopmentJan 2010 - May 2014
Arcova Technologies, Chicago, IL
  • Sourced and closed four tuck-in acquisitions totaling $61M in transaction value, each integrated within 90 days and contributing $19M combined ARR within 18 months.
  • Developed three-year strategic plan adopted by the board, reallocating $14M in R&D spend toward IoT-adjacent product lines that became 38% of revenue by 2015.
  • Negotiated a channel partnership with SAP covering 12 European markets, generating $8.4M in incremental bookings in the first full year of activation.

Education

MBA, Strategy & Finance2007 - 2009
Kellogg School of Management, Northwestern University, Evanston, IL
Dean's List; President, Private Equity & Venture Capital Club
BS, Electrical Engineering2001 - 2005
University of Michigan, Ann Arbor, MI
Summa Cum Laude; NSF Undergraduate Research Fellowship