Maya Okonkwo

Profile

Rising junior at UT Austin double-majoring in Marketing and Statistics with 18 months of hands-on internship experience across digital advertising and consumer analytics. Skilled in Python, Tableau, and Google Ads campaign management, with a track record of improving conversion rates and reducing ad spend waste. Seeking a summer 2027 data-driven marketing internship where analytical rigor meets creative strategy.

Work Experience

Digital Marketing InternMay 2026 - Present

Crestline Media Group, Austin, TX

Rebuilt paid search campaign structure across 6 client accounts, cutting average cost-per-click by 22% while maintaining lead volume within 5% of prior quarter targets.
Built a weekly performance dashboard in Tableau pulling from Google Ads and GA4, reducing manual reporting time by 4 hours per analyst per week.
Drafted and A/B tested 18 ad copy variants over 10 weeks, identifying messaging patterns that lifted click-through rate from 2.1% to 3.4% across e-commerce clients.

Market Research Analyst InternJun 2025 - Aug 2025

Pinnacle Consumer Insights, Remote

Cleaned and analyzed survey datasets of 4,000+ respondents in Python (pandas), producing a segmentation model that identified three previously unnamed customer cohorts for a CPG client.
Authored a 22-page competitive landscape report adopted by the client's VP of Strategy to redirect $180K in Q4 product development spend.
Coordinated 12 qualitative focus-group sessions, synthesizing findings into an executive slide deck presented to a C-suite audience of 9 stakeholders.

Social Media & Content CoordinatorSep 2024 - May 2025

Longhorn Student Marketing Agency, Austin, TX

Managed Instagram and LinkedIn content calendars for 7 small-business clients, growing aggregate follower count by 3,100 (+41%) over two semesters.
Produced monthly analytics reports tracking reach, engagement rate, and conversion events, enabling data-backed content pivots that lifted average post engagement by 28%.
Mentored 4 first-year agency members on Hootsuite scheduling and basic copywriting, cutting onboarding time from 3 weeks to 10 days.

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