Profile
Content Marketing Manager with 8 years driving demand-generation and brand authority for B2B SaaS companies. Specializes in editorial strategy, SEO-optimized content programs, and cross-functional campaign execution. Grew organic traffic 210% at a Series B startup and reduced content production costs 34% by building an in-house freelance network.
Work Experience
Content Marketing ManagerMar 2021 - Present
Vantrel Software, Austin, TX
- Architected and launched a 12-pillar content strategy targeting mid-market HR buyers, lifting organic sessions from 48K to 149K monthly within 18 months.
- Managed a $420K annual content budget and a team of 4 writers, 2 designers, and 6 freelancers, delivering every quarter on time and 7% under budget.
- Produced a gated benchmark report downloaded 3,800 times in 90 days, generating 610 MQLs and contributing $1.1M in influenced pipeline.
Senior Content StrategistJun 2018 - Feb 2021
Loopline Digital, Denver, CO
- Rebuilt the company blog's editorial calendar around 40 high-intent keyword clusters, increasing first-page Google rankings from 18 to 97 terms in 14 months.
- Collaborated with product and sales to develop 22 customer case studies that reduced average sales-cycle length by 11 days.
- Launched a weekly newsletter from zero to 14,200 subscribers in 24 months, maintaining a 38% average open rate against an industry benchmark of 21%.
Content Marketing SpecialistAug 2016 - May 2018
Brightfield Analytics, Chicago, IL
- Wrote and optimized 60+ long-form blog posts per year, growing the domain authority score from 24 to 41 within 20 months.
- Coordinated 4 co-marketing webinars with technology partners, each averaging 520 live attendees and 1,200 on-demand views.
- Streamlined the content review workflow in Asana, cutting average approval turnaround from 9 days to 3 days across a 6-person team.
Education
B.A. in Journalism & Mass Communication2012 - 2016
University of Wisconsin–Madison, Madison, WI
Minor in Digital Marketing; Dean's List 3 consecutive semesters