Mara Ellison

Profile

Senior content writer with 7 years producing editorial, SEO-optimized long-form, and product-led content for B2B SaaS and fintech brands. Specializes in translating technical concepts into accessible narratives that drive organic traffic and pipeline. Grew a client blog from 8,000 to 140,000 monthly readers in 18 months through a keyword-cluster content strategy.

Work Experience

Senior Content WriterMar 2021 - Present

Stackline Digital, Austin, TX

Developed a 60-piece pillar-and-cluster content program that lifted organic sessions 74% YoY and contributed to $1.2M in attributed pipeline within 12 months.
Produced 8–10 long-form articles per month averaging 2,400 words, achieving a median first-page Google ranking within 90 days of publication across 34 target keywords.
Collaborated with product and demand-gen teams to create 6 solution briefs and 4 case studies that reduced average sales-cycle length by 11 days.

Content WriterJun 2018 - Feb 2021

Fenwick & Hale Media, Denver, CO

Managed editorial calendar for 3 fintech clients, delivering 40+ pieces monthly across blog, email, and social formats with a 98% on-time rate over 32 months.
Optimized 120 legacy articles using Clearscope and Ahrefs, recovering 22% of pages that had dropped below position 20 and increasing their combined traffic by 38K sessions per month.
Mentored 2 junior writers, cutting revision cycles by 30% through a structured feedback rubric and bi-weekly style workshops.

Content Writer (Contract)Jan 2017 - May 2018

Brightloop Agency, Remote

Produced 200+ blog posts, product descriptions, and email sequences for e-commerce and SaaS clients, maintaining a client satisfaction score of 4.8/5 across all engagements.
Researched and wrote a 12-part email nurture series for a cybersecurity client that achieved a 41% open rate and a 9% click-to-demo conversion — 3× the industry benchmark.
Built and maintained a personal style guide for each client account, reducing onboarding time for new projects by an average of 6 hours per engagement.

Profile

Work Experience

Education

Skills

Links