Mara Ellison

Profile

Senior copywriter with 8 years of experience crafting conversion-focused copy for SaaS, e-commerce, and consumer brands. Specializes in long-form content strategy, email sequences, and landing page optimization that measurably lifts revenue. Drove a 34% increase in trial sign-ups for a B2B software client through a single homepage rewrite.

Work Experience

Senior CopywriterMar 2021 - Present

Brightloop Digital, Austin, TX

Rewrote onboarding email sequence for a 12,000-subscriber SaaS list, lifting 30-day retention by 22% and reducing churn-related support tickets by 18%.
Led copy strategy for a 6-product e-commerce launch, producing 40+ assets (PDPs, ads, email, SMS) that generated $1.2M in first-quarter revenue.
Mentored two junior copywriters through weekly copy critiques, cutting revision cycles from an average of 4 rounds to 1.8 rounds per project.

CopywriterJun 2018 - Feb 2021

Vantage Content Studio, Chicago, IL

Produced SEO-optimized blog content for 9 B2B clients, growing aggregate organic traffic by 61% over 18 months across tracked domains.
Wrote and A/B tested 3 landing page variants for a fintech client, identifying a headline treatment that increased demo requests by 29%.
Delivered 15–20 pieces of copy per week across paid social, email, and web channels while maintaining a 97% on-time delivery rate.

Junior CopywriterAug 2016 - May 2018

Redpine Agency, Chicago, IL

Supported senior writers on CPG and retail accounts, drafting product descriptions that contributed to a 14% lift in average order value during a holiday campaign.
Researched and wrote 30+ white papers and case studies, with 6 pieces used as gated lead-gen assets generating over 2,400 net-new leads.
Collaborated with the design team to develop brand voice guidelines adopted across 4 client accounts, reducing brand-consistency edits by 40%.

Skills

Conversion Copywriting · SEO Content Strategy · Email Marketing (Klaviyo, HubSpot) · A/B Testing & Copy Optimization · Brand Voice Development · Long-Form Content & White Papers · UX Microcopy · Google Analytics 4 · CMS Platforms (WordPress, Webflow)

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