Natalie Osei

Profile

Digital marketing manager with 8 years driving paid and organic growth for B2B SaaS and e-commerce brands. Specializes in full-funnel strategy, marketing automation, and cross-channel campaign execution across paid search, social, and email. Reduced blended CAC by 34% at a Series B startup while scaling monthly pipeline from $400K to $1.2M in 18 months.

Work Experience

Digital Marketing ManagerMar 2021 - Present

Veloxa Software, Austin, TX

Owned $1.8M annual paid media budget across Google Ads, LinkedIn, and Meta, reducing blended CPA by 28% YoY through continuous bid strategy and creative testing.
Built and launched a 6-stage HubSpot nurture program for 42,000 MQL contacts, lifting SQL conversion rate from 11% to 19% within two quarters.
Directed SEO roadmap of 180+ content briefs and technical fixes that grew organic sessions 74% and first-page keyword rankings from 38 to 210 in 14 months.

Digital Marketing SpecialistJun 2018 - Feb 2021

Harrow & Finch Retail Group, Dallas, TX

Managed Google Shopping and Meta Dynamic Ads campaigns generating $6.4M in attributed revenue at a 4.1x blended ROAS across peak retail seasons.
Launched a Klaviyo email program of 12 automated flows that recovered $310K in abandoned-cart revenue in its first year and maintained a 38% open rate.
Conducted A/B tests on 60+ landing pages using Unbounce and VWO, improving average conversion rate from 2.3% to 4.1% and reducing cost-per-lead by $18.

Marketing CoordinatorAug 2016 - May 2018

Brightline Agency, Houston, TX

Supported execution of paid social campaigns for 9 client accounts with combined monthly spend of $220K, consistently delivering results within 5% of target KPIs.
Produced weekly performance dashboards in Google Data Studio for clients across retail, healthcare, and fintech verticals, reducing reporting time by 6 hours per week.
Coordinated influencer outreach for a CPG product launch, securing 34 micro-influencer partnerships that drove 2.1M impressions at $0.004 CPM.

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