Mara Lindqvist

Profile

Senior Editor with 11 years shaping long-form journalism, branded content, and digital features for national media and B2B publishers. Specializes in narrative structure, SEO-informed editorial strategy, and cross-functional content operations. Reduced average article revision cycles by 38% at Meridian Media by introducing a structured developmental editing framework.

Work Experience

Senior EditorMar 2019 - Present

Meridian Media Group, Chicago, IL

Oversee editorial production for a portfolio of 4 digital titles averaging 2.1M combined monthly readers, maintaining a 96% on-time publish rate across 60+ pieces per month.
Reduced average revision cycles from 4.2 to 2.6 per article by implementing a structured brief-and-outline workflow adopted across a 14-person editorial team.
Commissioned and edited a 9-part investigative series on municipal housing policy that drove a 41% spike in newsletter subscriptions and earned a 2023 Midwest journalism award nomination.

Associate EditorJun 2015 - Feb 2019

Foundry Digital Publishing, Austin, TX

Edited 30–35 feature articles and branded content pieces monthly for clients in fintech, healthcare, and SaaS, achieving a client satisfaction score of 4.8/5 across 22 accounts.
Collaborated with SEO team to integrate keyword strategy into editorial briefs, lifting average organic traffic per article by 27% within 6 months of rollout.
Mentored 3 junior editors, two of whom were promoted to associate editor within 18 months; built an internal style guide used as the department standard for 4 years.

Staff Writer & Copy EditorAug 2012 - May 2015

The Lakeshore Tribune, Milwaukee, WI

Produced 4–6 bylined features weekly covering local government, arts, and business while simultaneously copy-editing 15–20 wire and staff stories per day under tight deadline.
Cut average copy-desk turnaround time by 22% by proposing and piloting a shared annotation system in Google Docs adopted newsroom-wide within 3 months.
Won the Tribune's internal 'Story of the Year' recognition in 2014 for a 5,000-word investigation into county contract irregularities that prompted a state audit.

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