Danielle Okafor

Profile

Senior Email Marketing Specialist with 7 years of experience driving revenue through lifecycle, promotional, and automated email programs for B2C and SaaS brands. Deep expertise in segmentation strategy, A/B testing, and deliverability optimization across platforms including Klaviyo, HubSpot, and Salesforce Marketing Cloud. Grew email-attributed revenue by 38% year-over-year at current employer while maintaining a list health rate above 97%.

Work Experience

Senior Email Marketing SpecialistMar 2021 - Present

Luminary Commerce, Austin, TX

Architected a 12-step post-purchase lifecycle series that increased repeat purchase rate by 24% and generated $1.4M in incremental annual revenue.
Rebuilt list segmentation model using RFM scoring in Klaviyo, reducing unsubscribe rate from 1.8% to 0.6% within 90 days.
Led A/B testing program across 40+ campaigns per quarter, producing a 17% average lift in click-to-open rate and informing brand-wide copy guidelines.

Email Marketing SpecialistJun 2018 - Feb 2021

NorthBridge SaaS, Denver, CO

Designed and launched a 6-email onboarding drip sequence in HubSpot that reduced 30-day churn by 19% and improved trial-to-paid conversion by 11%.
Managed bi-weekly newsletter to 85,000 subscribers, consistently achieving open rates 8 points above industry benchmark.
Implemented DKIM, SPF, and DMARC protocols in coordination with IT, lifting inbox placement rate from 81% to 96% within one quarter.

Email Marketing CoordinatorAug 2016 - May 2018

Crestfield Media Group, Dallas, TX

Executed 60+ promotional email campaigns annually for 4 brand clients, maintaining an average deliverability rate of 98.2%.
Built dynamic content templates in Mailchimp that cut production time per campaign by 35%, enabling the team to scale output without additional headcount.
Analyzed campaign performance in Google Analytics and compiled monthly reports that directly informed a $200K reallocation of digital ad spend.

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