Maya Okonkwo

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Recent UT Austin marketing graduate with 1 year of combined internship experience in digital analytics and paid social campaigns. Skilled in Google Analytics 4, Meta Ads Manager, and Excel-based reporting for e-commerce and SaaS clients. Reduced cost-per-click by 18% during summer internship and built a dashboard that cut weekly reporting time by 3 hours.

Work Experience

Marketing Analytics InternMay 2024 - Dec 2024

Stackline Digital, Austin, TX

Audited 6 paid social campaigns across Meta and Google, identifying bid inefficiencies that reduced average cost-per-click by 18% within 8 weeks.
Built a recurring GA4 + Looker Studio dashboard adopted by 3 account managers, eliminating 3 hours of manual Excel work per week.
Analyzed A/B test results for email subject lines across a 42,000-subscriber list, lifting open rates from 21% to 27% over two test cycles.

Social Media & Content InternJan 2024 - Apr 2024

Vela Outdoor Co., Remote

Scheduled and published 60+ posts per month across Instagram, TikTok, and Pinterest using Later, growing combined follower count by 4,200 in one quarter.
Wrote 8 SEO-optimized blog posts targeting long-tail keywords; 3 posts ranked on Google page 1 within 90 days of publication.
Tracked influencer campaign performance for 12 micro-creators, compiling engagement and conversion data that informed a $15,000 Q2 budget reallocation.

Undergraduate Research AssistantSep 2022 - Dec 2023

UT Austin McCombs School of Business, Austin, TX

Cleaned and coded 2,400-row consumer survey dataset in Excel and SPSS, reducing data errors by 94% before faculty analysis.
Contributed literature review sections to a published conference paper on digital ad fatigue, cited 11 times within 6 months of release.
Presented preliminary findings to a 30-person academic audience, receiving highest peer evaluation score (4.8/5) in the cohort.

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