Mara Okonkwo

Profile

Independent brand and content strategist with 9 years delivering high-conversion copy, campaign architecture, and editorial systems for B2B SaaS and DTC consumer brands. Specializes in translating complex product value into audience-specific messaging that shortens sales cycles. Managed concurrent engagements totaling $380K in annual client revenue while maintaining a 94% client-retention rate.

Work Experience

Freelance Brand & Content StrategistJan 2019 - Present

Self-Employed, Remote

Developed a 6-month content engine for a Series B SaaS client — 47 blog posts, 12 case studies, and 3 lead magnets — driving a 62% increase in organic MQLs within 8 months.
Rebuilt brand voice and messaging hierarchy for a DTC wellness brand ahead of a $2.1M crowdfunding launch, contributing to 134% of the funding goal reached in 21 days.
Managed editorial calendar and 4-person contractor network for a fintech client, cutting content production time by 38% and reducing revision cycles from 3 rounds to 1.2 on average.

Senior Content StrategistMar 2016 - Dec 2018

Brightline Digital, Austin, TX

Led content strategy for 11 B2B technology accounts simultaneously, producing quarterly roadmaps that increased average client organic traffic by 74% year-over-year.
Pitched and won a $210K annual retainer by presenting a data-backed SEO content audit that identified 38 high-intent keyword gaps competitors had overlooked.
Mentored 3 junior strategists, reducing their onboarding ramp from 10 weeks to 6 weeks through a documented playbook that became the agency standard.

Content & CopywriterJun 2014 - Feb 2016

Vantage Creative Co., Denver, CO

Wrote conversion-optimized landing pages for 22 product launches across e-commerce and SaaS verticals, averaging a 3.4% conversion rate against a 1.9% industry benchmark.
Produced a 14-part email nurture sequence for a health-tech client that recovered $87K in churned-subscriber revenue over a 90-day window.
Collaborated with design team to create a brand style guide adopted across 6 client accounts, reducing brand-inconsistency revision requests by 51%.

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