Profile
Data-driven marketing leader with 6+ years running multi-channel demand generation for B2B SaaS. Built programs that grew qualified pipeline 3x while cutting CAC 22%.
Work Experience
Marketing ManagerJan 2021 - Present
Acme Corp, Berlin
- Grew social following 38% in 6 months across LinkedIn and Instagram
- Launched weekly email program to 12k subscribers at 27% open rate
- Produced 8 field events generating 450+ MQLs
Marketing AssociateAug 2018 - Dec 2020
Nova Digital, Hamburg
- Ran paid social with €40k/quarter budget at 3.1x ROAS
- Built SEO content cluster ranking #1-3 for 14 commercial keywords
Education
BA Communications2014 - 2018
State University