Dara Kinsella

Profile

Growth marketer with 7 years driving user acquisition and retention across B2B SaaS and consumer fintech, specializing in paid media, lifecycle email, and experimentation programs. Scaled two products from sub-1,000 to 50,000+ monthly active users through rigorous A/B testing and cross-channel funnel optimization. Known for translating analytics into actionable roadmaps that align marketing spend with revenue targets.

Work Experience

Senior Growth MarketerMar 2021 - Present

Vantrel Financial, Austin, TX

Architected a full-funnel paid acquisition strategy across Google, Meta, and LinkedIn that reduced blended CAC by 34% while growing qualified pipeline by $4.2M in 12 months.
Launched a 6-stage lifecycle email program using Iterable, lifting 90-day retention from 41% to 63% and contributing an estimated $1.1M in recovered annual recurring revenue.
Built and managed a continuous experimentation roadmap of 40+ A/B and multivariate tests per quarter, raising landing page CVR from 2.1% to 4.8% over 18 months.

Growth Marketing ManagerJun 2018 - Feb 2021

Loopside Technologies, Denver, CO

Owned SEO and content distribution strategy that grew organic monthly sessions from 28,000 to 214,000 in 24 months, generating 38% of total inbound pipeline.
Deployed a referral program using Viral Loops that acquired 11,200 new sign-ups in the first 90 days at a cost-per-acquisition 61% below the paid channel average.
Managed a $620K annual digital ad budget across search and display, achieving a blended ROAS of 4.7x against a 3.2x target.

Marketing AnalystAug 2016 - May 2018

Brightfield Media Group, Chicago, IL

Built attribution dashboards in Google Data Studio and Tableau that gave the media team first-touch and multi-touch visibility across 9 channels, reducing reporting time by 14 hours per week.
Supported influencer and affiliate channel launch that drove 22,000 new email subscribers within 6 months at an average CPL of $3.40.
Conducted cohort analysis revealing a 27% drop-off at the free-to-paid upgrade step, directly informing a redesigned onboarding flow that improved conversion by 19%.

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