Profile
Rising junior at UT Austin double-majoring in Marketing and Statistics with hands-on experience in digital campaign analysis and consumer research. Skilled in translating raw data into actionable recommendations using Python, SQL, and Tableau. Boosted email open rates by 22% and reduced reporting turnaround by 40% across two internship rotations.
Work Experience
Digital Marketing InternMay 2026 - Aug 2026
Vantage Consumer Brands, Austin, TX
- Rebuilt the weekly performance dashboard in Tableau, cutting report generation time from 6 hours to 3.5 hours and enabling same-day decision-making for the campaign team.
- Audited 14 email sequences in Mailchimp, restructuring subject lines and send-time logic that lifted average open rates from 18% to 22% across a 45,000-subscriber list.
- Conducted A/B tests on three paid social creatives in Meta Ads Manager, identifying the top-performing variant that reduced cost-per-click by $0.31 and saved $4,200 over the campaign run.
Research & Analytics InternJun 2025 - Aug 2025
Meridian Insights Group, Remote
- Cleaned and merged four disparate consumer survey datasets (n = 12,000) using Python (pandas), eliminating 1,800 duplicate records and improving downstream model accuracy by 11%.
- Built a regression model in R to identify purchase-intent drivers for a CPG client, delivering findings that directly informed a $500K product-line reallocation decision.
- Produced a 22-slide competitive landscape deck presented to the senior analyst team, synthesizing findings from 30+ industry reports into three strategic recommendations.
Social Media & Content InternJan 2025 - May 2025
Blueshift Creative Studio, Austin, TX
- Managed posting schedules across Instagram, LinkedIn, and TikTok for five client accounts, growing combined follower count by 3,100 (+19%) in four months.
- Wrote and scheduled 60+ pieces of short-form copy using a content calendar in Asana, maintaining a 100% on-time delivery rate across all client deadlines.
- Analyzed engagement metrics weekly in Sprout Social and surfaced a content-type insight that shifted the video-to-static ratio from 30/70 to 55/45, increasing average reach by 34%.
Education
B.S. Marketing & B.S. Statistics (Double Major)2024 - 2028
University of Texas at Austin, Austin, TX
GPA 3.78 | Dean's List (3 semesters) | Member, Women in Data Science Club