Danielle Okafor

Profile

Senior Marketing Analyst with 6 years of experience turning multi-channel data into revenue-driving strategy for B2B SaaS and e-commerce brands. Specialist in paid media attribution, customer segmentation, and marketing mix modeling using SQL, Tableau, and Google Analytics 4. Reduced customer acquisition cost by 34% at a Series B startup and grew email-driven revenue from $1.2M to $3.8M in under two years.

Work Experience

Senior Marketing AnalystMar 2022 - Present

Vantrel Software, Austin, TX

Built a multi-touch attribution model in Python and Tableau that reallocated $2.4M in paid spend, lifting pipeline-attributed revenue by 28% within one fiscal quarter.
Segmented 180,000-contact CRM database using RFM scoring in SQL, enabling lifecycle campaigns that increased repeat-purchase rate from 19% to 31% over 12 months.
Led A/B testing program across 40+ landing pages and email sequences, establishing a 2-week testing cadence that reduced average cost-per-lead from $87 to $57.

Marketing AnalystJun 2019 - Feb 2022

Brightloop Commerce, Denver, CO

Developed weekly performance dashboards in Google Data Studio and GA4 for a $6M annual media budget, cutting reporting time by 60% and surfacing a $400K misallocation in display spend.
Executed cohort analysis on 90-day customer journeys that identified a high-LTV segment, informing a paid social strategy that reduced CAC from $142 to $94 over 18 months.
Collaborated with the content team to map SEO keyword clusters to funnel stages, contributing to a 47% year-over-year increase in organic trial signups.

Marketing Data CoordinatorAug 2017 - May 2019

Fenwick & Strand Agency, Chicago, IL

Consolidated campaign data from five ad platforms into a single BigQuery warehouse, reducing manual reconciliation from 12 hours per week to under 2 hours.
Produced monthly competitive analysis reports for 8 client accounts using SimilarWeb and SEMrush, directly informing bid strategy adjustments that improved average ROAS by 1.3x.
Supported email marketing operations in Marketo for a 220,000-subscriber list, achieving a 99.2% deliverability rate through list hygiene and suppression workflows.

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