Daniela Reyes

Profile

Marketing Coordinator with 4 years of experience driving demand-generation and content programs for B2B SaaS and e-commerce brands. Specializes in email automation, paid social campaigns, and cross-functional project management using Asana and HubSpot. Grew a client email list by 38% and lifted average campaign open rates from 19% to 31% within 18 months.

Work Experience

Marketing CoordinatorMar 2022 - Present

Veloxa Software, Austin, TX

Planned and executed 60+ email nurture sequences in HubSpot, lifting average open rate from 19% to 31% and generating $420K in attributed pipeline over 12 months.
Managed $85K annual paid social budget across LinkedIn and Meta, reducing cost-per-lead by 22% while maintaining lead volume targets quarter-over-quarter.
Coordinated content calendar for blog, webinar, and case-study channels, increasing organic website sessions by 47% YoY by aligning topics to SEMrush keyword gaps.

Junior Marketing CoordinatorJun 2020 - Feb 2022

Brightfield Retail Group, Dallas, TX

Built and segmented an e-commerce email list from 12,000 to 16,600 subscribers using Klaviyo flows tied to purchase behavior, driving a 14% increase in repeat-purchase revenue.
Launched a seasonal influencer gifting program with 28 micro-influencers, producing 340+ pieces of UGC that cut paid creative production costs by $18K annually.
Tracked campaign KPIs in Google Analytics and Looker Studio, producing weekly performance reports that informed a $30K budget reallocation toward top-converting channels.

Marketing InternJan 2020 - May 2020

Crestline Agency, Austin, TX

Drafted and scheduled 90 days of social content across Instagram, LinkedIn, and Twitter for three client accounts, growing combined follower count by 11% in one quarter.
Assisted senior strategist in A/B testing subject lines for a 50K-subscriber newsletter, identifying winning variants that lifted CTR by 8 percentage points.
Researched and compiled competitive landscape reports for four client pitches, contributing to two new account wins totaling $95K in annual retainer revenue.

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