Serena Caldwell

Profile

Licensed Massage Therapist with 8 years of hands-on experience across clinical, spa, and sports rehabilitation settings. Specializes in deep tissue, myofascial release, and pre/postnatal massage, with advanced training in cupping therapy and trigger point techniques. Maintains a 94% client rebooking rate and has grown a private caseload from zero to 40 active clients within 18 months.

Work Experience

Lead Massage TherapistMar 2021 - Present

Revive Integrative Wellness, Austin, TX

Designed and implemented a 6-session deep tissue protocol for chronic lower-back pain clients, reducing reported pain scores by an average of 38% across 120 patients in the first year.
Mentored 3 newly licensed therapists on clinical documentation and SOAP note standards, cutting charting errors by 52% within 90 days of onboarding.
Upsold targeted add-on services (hot stone, cupping, CBD topical) by tailoring post-session recommendations, increasing average ticket value by $22 and boosting monthly department revenue by $8,400.

Sports & Rehabilitation Massage TherapistJun 2018 - Feb 2021

Peak Performance Sports Clinic, San Antonio, TX

Delivered pre- and post-event massage to competitive athletes at 14 regional events annually, contributing to a 20% reduction in reported muscle-recovery time among repeat clients.
Collaborated with 4 physical therapists and 2 chiropractors to co-develop integrated treatment plans, improving interdisciplinary communication scores on patient satisfaction surveys from 74% to 91%.
Managed a personal caseload of 35 weekly appointments while maintaining a 97% on-time session start rate, earning the clinic's internal Service Excellence Award two consecutive years.

Spa Massage TherapistAug 2016 - May 2018

The Oleander Spa & Retreat, Austin, TX

Performed 30+ Swedish, aromatherapy, and prenatal massage sessions per week in a high-volume luxury spa environment with a consistent 4.9/5 guest satisfaction rating.
Introduced a prenatal massage package in coordination with the spa director, generating $14,000 in new revenue within the first quarter of launch.
Retained 68% of first-time guests as returning clients over a 12-month period, exceeding the spa's industry-benchmark target of 50% by 18 percentage points.

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