Marcus Delgado

Education

B.S. in Marketing2012 - 2016

University of Texas at Austin, Austin, TX

Concentration in Digital Advertising; Dean's List 2015–2016

Skills

Google Ads (Search, Shopping, Performance Max) · Microsoft Advertising · Meta Ads Manager · Google Analytics 4 (GA4) · Google Tag Manager · Looker Studio · SEMrush & SpyFu · Google Ads Certification · Conversion Rate Optimization (CRO)

Links

LinkedIn: linkedin.com/in/marcusdelgado-ppc · Portfolio: marcusdelgado.io/case-studies

Profile

Results-driven Senior PPC Specialist with 7 years managing paid search and paid social campaigns across B2B SaaS and e-commerce verticals. Proficient in Google Ads, Microsoft Advertising, and Meta Ads with a track record of scaling budgets without sacrificing ROAS. Reduced blended CPA by 34% YoY at a $12M annual ad-spend account while growing revenue attribution by $2.1M.

Work Experience

Senior PPC SpecialistMar 2021 - Present

Brightpath Digital, Austin, TX

Restructured 14 Google Ads accounts using single keyword ad groups and audience layering, lifting average CTR from 2.1% to 4.8% within 90 days.
Launched a full-funnel Microsoft Advertising strategy for a B2B SaaS client, generating 620 net-new MQLs in Q1 2023 at a CPL 28% below target.
Built automated bidding dashboards in Google Looker Studio connected to GA4, reducing weekly reporting time by 6 hours across a 4-person team.

PPC SpecialistJun 2018 - Feb 2021

Vantage Commerce Group, Dallas, TX

Managed $4.2M annual Google Shopping and Performance Max budget for a national home-goods retailer, achieving a sustained 5.8x ROAS over 18 months.
Deployed dynamic search ads and responsive search ad variants through systematic A/B testing, increasing conversion rate from 1.9% to 3.4%.
Coordinated cross-channel attribution modeling with the analytics team, correctly crediting 22% more revenue to paid channels and influencing a $600K budget reallocation.

Paid Search AnalystAug 2016 - May 2018

Meridian Growth Agency, Houston, TX

Executed keyword research and negative keyword pruning across 8 SMB accounts, cutting wasted spend by $87K annually.
Supported senior managers in launching first LinkedIn Ads campaigns for 3 B2B clients, driving 190 demo requests at an average CPL of $41.
Produced weekly performance reports using Excel pivot tables and Google Data Studio, improving client retention rate by contributing to a 96% satisfaction score.