Danielle Okafor

Profile

Salesforce Administrator with 7 years of experience optimizing CRM ecosystems for mid-market SaaS and financial services companies. Specializes in Flow automation, permission-set architecture, and cross-functional data governance. Reduced manual sales-ops workload by 40% at current employer and maintained a 99.6% org uptime record across three consecutive fiscal years.

Work Experience

Senior Salesforce AdministratorMar 2021 - Present

Veridian Financial Solutions, Austin, TX

Redesigned 14 legacy Workflow Rules into record-triggered Flows, cutting automation-related support tickets by 62% and saving the sales-ops team an estimated 18 hours per week.
Architected a role hierarchy and permission-set model for 320 users across 6 business units, eliminating 4 data-breach incidents tied to over-permissioned profiles within the first quarter of rollout.
Led a Sales Cloud to Revenue Cloud migration for a 280-seat org, delivering the project 3 weeks ahead of the 6-month deadline and under budget by $34,000.

Salesforce AdministratorJun 2018 - Feb 2021

Northgate Commerce Group, Dallas, TX

Built a custom CPQ quoting process using native Salesforce tools and third-party integration with DocuSign, reducing average quote-to-close time from 11 days to 4 days.
Created and maintained 30+ reports and 12 executive dashboards tracking pipeline velocity, rep activity, and renewal risk, directly informing a $2.1M territory realignment decision.
Onboarded and trained 95 new users following a company acquisition, achieving 91% platform adoption within 60 days against an industry benchmark of 70%.

Junior Salesforce AdministratorAug 2016 - May 2018

Skyline Marketing Partners, Houston, TX

Administered a 60-user Sales Cloud org, resolving an average of 22 support tickets per week with a 94% same-day resolution rate.
Implemented duplicate management rules using Salesforce Duplicate Jobs, reducing duplicate account records by 78% and improving campaign targeting accuracy.
Configured and launched a partner community portal for 40 channel partners, increasing deal registration submissions by 55% in the first quarter post-launch.

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