Marcus J. Delacroix

Profile

Salesforce Developer with 8 years building and optimizing CRM solutions across financial services, SaaS, and healthcare verticals. Specializes in Apex, Lightning Web Components, and complex Salesforce integrations with ERP and marketing platforms. Reduced sales-cycle time by 34% at Veridian Capital through a custom CPQ implementation and automated approval workflow redesign.

Work Experience

Senior Salesforce DeveloperMar 2021 - Present

Veridian Capital Group, Austin, TX

Architected a Salesforce CPQ solution integrating with NetSuite ERP, cutting quote-to-cash cycle time by 34% and eliminating ~1,200 hours of manual data entry annually
Built 14 Lightning Web Components replacing legacy Visualforce pages, improving average page load speed by 58% and boosting sales rep adoption scores from 61% to 89%
Designed a REST API integration between Salesforce Sales Cloud and Marketo, syncing 2.4 million contact records in real time and increasing marketing-qualified lead attribution accuracy by 27%

Salesforce DeveloperJun 2018 - Feb 2021

Orion Health Systems, Dallas, TX

Developed a custom patient-referral tracking app on Salesforce Health Cloud using Apex triggers and batch jobs, reducing referral leakage by 19% across 11 regional clinics
Migrated 380,000 legacy records from a deprecated on-premise CRM into Salesforce using Data Loader and custom ETL scripts, achieving 99.6% data integrity on first pass
Created automated case-escalation flows in Salesforce Service Cloud that cut average resolution time from 4.1 days to 2.3 days, saving the support team roughly 600 hours per quarter

Junior Salesforce DeveloperAug 2016 - May 2018

Brightpath Software, Houston, TX

Built and deployed 8 custom Apex classes and 22 triggers supporting a subscription-billing workflow, processing over $4M in monthly recurring revenue without a single production incident
Configured role hierarchies, sharing rules, and field-level security for a 300-seat Sales Cloud rollout, reducing unauthorized data access incidents to zero within 90 days of go-live
Collaborated with the QA team to implement Apex unit tests achieving 94% code coverage across the entire org, exceeding Salesforce's 75% deployment threshold

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