Natalie Okafor

Profile

Senior SEO Specialist with 7 years driving organic growth for B2B SaaS and e-commerce brands, specializing in technical SEO, content strategy, and Core Web Vitals optimization. Increased qualified organic traffic by 214% at a Series B startup through a structured pillar-cluster content architecture and site-wide crawl efficiency overhaul. Certified in Google Analytics 4 and SEMrush, with hands-on experience managing six-figure SEO budgets and cross-functional teams of up to eight.

Work Experience

Senior SEO SpecialistMar 2021 - Present

Vantara Digital, Austin, TX

Architected a pillar-cluster content strategy across 12 topic clusters, lifting organic sessions from 48K to 151K monthly within 18 months and reducing paid acquisition spend by $62K annually.
Led a full technical SEO audit for a 40,000-page e-commerce site, resolving 3,200+ crawl errors and improving average page indexation rate from 61% to 94% in 90 days.
Collaborated with engineering to implement schema markup across product and FAQ pages, producing rich results for 38% of target queries and lifting CTR by 22% in Google Search Console.

SEO SpecialistJun 2018 - Feb 2021

Brightloop Commerce, Denver, CO

Grew non-branded organic revenue from $1.1M to $3.4M over 24 months by rebuilding keyword targeting strategy around bottom-funnel transactional intent clusters.
Executed a site migration from HTTP to HTTPS and redesigned URL taxonomy, preserving 97% of pre-migration organic traffic within 60 days of launch.
Produced monthly SEO performance reports for C-suite stakeholders using Looker Studio dashboards, reducing reporting turnaround time by 65% and improving decision-cycle speed.

Junior SEO AnalystAug 2016 - May 2018

Meridian Search Group, Dallas, TX

Conducted keyword research and on-page optimization for 30+ SMB clients across retail and professional services verticals, averaging a 41% improvement in first-page keyword rankings within six months.
Built and maintained backlink profiles using Ahrefs, executing outreach campaigns that secured 180+ DR 50+ placements over 18 months.
Audited and rewrote metadata for 1,200 product pages, contributing to a 17% increase in aggregate organic CTR across client portfolios.

Skills

Technical SEO & Site Auditing · Keyword Research & Competitive Analysis · Google Analytics 4 (GA4) Certified · SEMrush & Ahrefs · Core Web Vitals Optimization · Schema Markup & Structured Data · Looker Studio Dashboard Reporting · Content Strategy & Pillar-Cluster Architecture · Google Search Console

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