Danielle Forsythe

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Social media strategist with 7 years building and scaling brand presences across Instagram, TikTok, LinkedIn, and Pinterest for DTC and B2B companies. Specializes in paid-organic integration, creator partnerships, and community-led growth. Grew a consumer brand's combined following from 48K to 410K in 18 months while cutting cost-per-engagement by 34%.

Work Experience

Senior Social Media ManagerMar 2021 - Present

Luma Goods Co., Austin, TX

Developed and executed a cross-platform content strategy that grew TikTok followers from 0 to 185K in 14 months and generated $2.1M in attributed revenue through shoppable posts.
Managed a $380K annual paid social budget across Meta and TikTok Ads, reducing cost-per-click by 28% through iterative creative testing and audience segmentation.
Led a 12-person creator network, negotiating contracts and briefing UGC campaigns that outperformed branded content by 3.4× on engagement rate.

Social Media ManagerJun 2018 - Feb 2021

Vantage Health Partners, Chicago, IL

Built LinkedIn thought-leadership program for C-suite executives, increasing company page followers by 220% and driving a 41% lift in inbound B2B demo requests over 12 months.
Produced and scheduled 60+ pieces of monthly content across LinkedIn, Facebook, and Twitter using Sprout Social, maintaining a 99% on-time publishing rate across 3 brand accounts.
Launched Instagram channel from scratch, reaching 22K followers and a 5.8% average engagement rate within 10 months through educational Reels and Stories campaigns.

Social Media CoordinatorAug 2016 - May 2018

Bright Spark Agency, Chicago, IL

Managed social calendars for 8 client accounts spanning retail, hospitality, and nonprofit sectors, producing 40+ posts per week with zero missed deadlines over 22 months.
Analyzed monthly performance data in Google Analytics and native platform dashboards, delivering client reports that informed budget reallocation and increased average client retention by 18%.
Assisted in influencer identification and outreach for a seasonal CPG campaign that earned 4.2M impressions and exceeded the client's awareness KPI by 63%.

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