Meredith Calloway

Profile

Marketing coordinator with 7 years of pre-career-break experience in B2B content strategy and digital campaign management, returning after a 4-year parenting hiatus during which leadership and project-management skills remained active through high-volume volunteer work. Drove a 38% increase in donor engagement for a 900-member nonprofit and managed a $60K annual fundraising budget with zero audit exceptions. Ready to bring hands-on HubSpot, SEO, and cross-functional coordination expertise back to a full-time marketing team.

Work Experience

Volunteer Marketing DirectorSep 2021 - Present

Austin Parents Coalition (nonprofit), Austin, TX

Redesigned the organization's email newsletter strategy using Mailchimp, growing the subscriber list from 410 to 1,150 in 14 months and lifting average open rates from 19% to 34%.
Planned and executed 6 annual fundraising events per year, coordinating 40+ volunteers per event and collectively raising $187K over two years — a 52% increase over the prior two-year period.
Built and managed a content calendar across Instagram, Facebook, and the organization's WordPress site, increasing monthly web traffic by 61% and adding 2,300 social followers without a paid ad budget.

Marketing CoordinatorMar 2017 - Aug 2020

Vantage Point Solutions, Austin, TX

Managed end-to-end production of 4 quarterly product campaigns, writing copy, briefing designers, and coordinating with sales — contributing to a 22% year-over-year increase in qualified inbound leads.
Maintained and optimized HubSpot CRM workflows for a 12,000-contact database, reducing lead response time from 48 hours to under 6 hours and improving MQL-to-SQL conversion by 17%.
Authored 30+ SEO-optimized blog posts and 8 white papers that collectively ranked on page one for 14 target keywords and generated an estimated 9,400 organic sessions per month within one year.

Marketing AssistantJun 2015 - Feb 2017

Clearfield Media Group, Dallas, TX

Supported a 5-person marketing team in scheduling and trafficking digital ad placements across Google Ads and LinkedIn, managing a combined monthly budget of $28K with a 12% under-spend efficiency improvement.
Conducted monthly competitor analysis across 8 industry segments and compiled findings into executive briefings that directly informed Q3 2016 product positioning strategy.
Coordinated agency relationships for 3 simultaneous brand refresh projects, tracking 200+ deliverable milestones in Asana and ensuring on-time delivery for all three launches.

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