Mara Delgado

Profile

Senior UI Designer with 8 years of experience crafting high-conversion digital products for SaaS, fintech, and e-commerce platforms. Specializes in design systems, interaction design, and cross-functional collaboration with engineering and product teams. Reduced customer drop-off by 34% at a Series B fintech startup by redesigning a 12-step onboarding flow into four screens.

Work Experience

Senior UI DesignerMar 2021 - Present

Vantara Financial, Austin, TX

Redesigned the mobile onboarding flow from 12 steps to 4, reducing user drop-off by 34% and increasing account activations by 22% within 90 days of launch.
Built and maintained a Figma component library of 140+ reusable UI elements, cutting design-to-handoff time by 40% across a 6-person design team.
Collaborated with 3 engineering squads to define interaction specifications, reducing design QA revision cycles from an average of 4 rounds to 1.5.

UI DesignerJun 2018 - Feb 2021

Cloudpath Solutions, Denver, CO

Led UI design for a B2B project management dashboard used by 18,000+ monthly active users, achieving a 4.6/5 usability score in post-launch testing.
Defined a responsive grid system and typography scale adopted across 5 product lines, reducing inconsistency tickets by 60% in the first quarter.
Prototyped and user-tested 3 competing navigation architectures, delivering a data-backed recommendation that reduced support tickets related to wayfinding by 28%.

Junior UI DesignerAug 2016 - May 2018

Neon Sparrow Creative, Denver, CO

Produced pixel-perfect UI assets for 14 client websites and 2 native mobile apps, meeting 100% of contracted delivery deadlines across an 18-month engagement.
Introduced Zeplin for design-to-dev handoff, replacing ad-hoc PDFs and cutting developer clarification requests by roughly 35%.
Designed an e-commerce checkout redesign for a regional retailer that lifted cart completion rate from 51% to 67% over a 60-day A/B test.

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