Mara Ellison

Profile

Senior content writer with 9 years producing long-form editorial, SaaS product copy, and SEO-driven content for B2B and B2C audiences. Specializes in translating complex technical subjects into clear, compelling narratives that convert and retain readers. Grew organic traffic 210% at a Series B fintech and maintained a 94% on-time delivery rate across 300+ annual assignments.

Work Experience

Senior Content WriterMar 2021 - Present

Vaultline Financial, Austin, TX

Developed a 48-article content hub on personal finance topics, lifting organic search sessions by 210% within 14 months and reducing paid acquisition spend by $38,000 annually.
Collaborated with product and compliance teams to rewrite 12 core feature pages, increasing free-trial sign-ups by 34% as measured by a 90-day A/B test.
Mentored two junior writers, instituting a peer-review workflow that cut editorial revision rounds from 4.2 to 1.8 on average and shaved 3 days off the average publish cycle.

Content WriterJun 2018 - Feb 2021

Orchard Digital Agency, Denver, CO

Produced 60–80 SEO blog posts per quarter for 11 client verticals including SaaS, healthcare, and e-commerce, maintaining an average Clearscope content grade of 85 or higher.
Built and managed an editorial calendar for a B2B logistics client, helping them rank on page 1 for 27 target keywords and grow newsletter subscribers from 1,200 to 9,400 in 18 months.
Wrote and optimized 6 white papers that generated 2,300 gated-content downloads and contributed $190,000 in attributed pipeline within the first two quarters of release.

Staff WriterAug 2015 - May 2018

The Meridian Review, Boulder, CO

Published 4–6 feature articles per month on technology and culture, with 3 pieces exceeding 50,000 unique readers each and one selected for a regional journalism award shortlist.
Pitched and executed a 6-part investigative series on gig-economy labor practices, resulting in a 22% spike in monthly site traffic and 1,800 new paid digital subscriptions.
Streamlined the copy-editing queue by introducing a style-guide wiki, reducing fact-check turnaround from 5 days to 2 and eliminating a recurring class of sourcing errors across the team.

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